Visual Communication
An act of distinction
Communication states as every act that lies between a producer and an interpreter. A company is constantly communicating by the way it talks to it's clients, not only by e-mail or telephone, but also by the means of graphic communication.
Publicity to promote a company's services must be clear and catch people's attention for its simplicity, balance or stability of the structure. The fact that the interpreter remembers what he has been offered and by whom, is extremely important if we want this piece of communication to reach destiny and fulfill its objective to the public.
Graphic and written message must interact correctly, considering the media where it will take place, to succeed in the communication's goal and avoid getting lost among the crowd.
