Isotype, Logotype and Isologotype
A brand’s components
Isotype, logotype and isologotype are graphic and typographic symbols that visually identify a company.
Isotype is the iconic representation of the brand.
Logotype is the typographic representation of the brand.
Isologotype is the iconic and typographic representation of the brand.
All or some of these must reflect a brand's objectives, its ideals and the target it is meant to reach, in a short and symbolic way. This is an analysis done prior to the creation of the symbol, since its result must match the company's foundations.
Every symbol is presented in black & white and color. And each of these alternatives, along its acceptable variations for its application in several media types.
