Brand Identity Manual
Taking care of the image and the graphic coherence
The brand is the visual identifier of the company. By the time the brand is created, there are several values and objectives of the company summarized, that will then result in the graphic representation. This values come together in a concept that identifies the brand, and are the generators of the role of the company in society.
A Brand Identity Manual is a graphic document that not only shows the brand's basis, but also establishes allowed and forbidden variations for the future usage of the brand in the media. It is born in the moment the visual representation symbol is created, wether it is an isotype, a logotype or an isologotype, and demonstrates the correct and incorrect functionality of the brand.
