Brand Image
A look trough someone else’s eyes
Building a Brand Image is an evolutionary process for every company. It begins with the creation of the symbol - graphic and iconic representation of the company's name - and ends when the brand is promoted in society. All company's values and objectives reflected in the symbol must be strengthened with an accurate marketing strategy for a good positioning of the brand in the market.
The brand is frequently believed as the symbol that graphically represents the company. It's important to remember that the “brand” is a group of pieces of communication and representations that form the concept that makes it unique, and as a consequence, the image that the public builds of that brand.
So, even though it's important to have a symbol as a visual identificator, it's also important to enforce the brand's positioning on the market through several pieces of communication.
